A selection of Jingning apple products developed by Jingning Changjin Fruit Co Ltd. [Photo/WeChat account: jncjgp]

Founded in 2005, Jingning Changjin Fruit Co Ltd is located in Jingning county, Pingliang, Gansu province, a region known as the "hometown of apples".

Covering an area of 125 mu (8.33 hectares), the company is a national key leading enterprise in agricultural industrialization.

The company specializes in Jingning apples, integrating apple procurement, primary processing, sales, international trade, cold-chain storage, e-commerce, logistics, and packaging. It has an annual storage and processing capacity of 80,000 metric tons and has obtained Green Food certification.

Changjin Fruit has established diverse sales channels, supplying major wholesale markets, large retail chains such as Yonghui and Walmart, and fruit specialty chains, while also exporting its products to overseas markets.

The company operates under an industrial model that links leading enterprises, cooperatives, and farmers. Each year, it provides storage services for about 40,000 metric tons of apples grown by local farmers, benefiting about 8,000 farming households and generating an annual output value of around 300 million yuan ($44.12 million).